The rise of eCommerce

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Without a doubt, the future of retail is ecommerce. Australia is currently the 10th largest commerce market globally by revenue, and is growing year on year, with 8 out of 10 Australians currently shopping online and 1 out of 10 items being purchased online. Many thriving ecommerce companies have been born in Australia; Koala, Who Gives a Crap, RedBubble, Temple & Webster, Frank Body, SurfStitch, Budgy Smuggler, Adore Beauty, and The Iconic to name a few.
As the market grows, so will the competition. Amazon announced plans to build its first Australian robotic fulfillment center in western Sydney, indicating its plans of a stronger foothold in the Australia’s retail market. Australian ecommerce companies must continue to find innovative ways to serve their customers if they hope to beat the rising wave of global competitors.
We’ve assembled an expert ecommerce panel to answer your questions about the current state of ecommerce in Australia and where it’s heading.
What unique challenges do Australian ecommerce startups face?
How has online shopping behaviour shift with the pandemic?
What impact will global ecommerce giants like Amazon have on the Australian ecommerce sector?
Meet the panel
Martin Hosking is the Co-founder and CEO of Redbubble. Redbubble was founded in 2006 in Melbourne with the mission of giving independent artists a meaningful new way to sell their creations. Today, over 700,000 artists and designers connect with millions of passionate fans globally on the marketplace.
Kate Morris is the CEO and Executive Director of Adore Beauty, Australia’s first beauty e-commerce site in 1999. Adore Beauty started from a garage in Melbourne with just $12,000 and two little known cosmetic companies on board. Now with more than 160 brands, 12,000 products, and hundreds of thousands of customers.
Shaun Broughton is the Director of Shopify Plus APAC. Shaun has over 17 years of experience in sales and management, working for Microsoft, LinkedIn and LEGO Group.



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